I like my XBox 360. It entertains me, and when I want to play a game it basically just works (ignoring that RROD incident a while back…). But Microsoft has, in my opinion, had trouble in the past coming up with good advertising that appeals to the mass market. This little Youtube video from Microsoft that plays off the avatars in the “New Xbox Experience” user interface changes the tone, and it seems to me that it has appeal that extends beyond the hard core gamer:
Here’s hoping that Microsoft can win over a few of the less hardcore who may be getting tired with their Wiis…